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More Information:
Publishing Calendars
Editorial Staff and Advisory Board
| Trends in Pilates: |
The Pilates Market: |
- The number of Pilates participants doubled from 2002 to 2003 and has
quadrupled since 2001*
- Number of Pilates participants in the U.S. in 2004: 10.6 million*
- 50 percent of all Pilates enthusiasts practice the activity at home*
- Since 2001, the number of Pilates participants has grown by an impressive
CAGR (compound annual growth rate) of 97%*
- 67% of all Pilates participants took up the activity in 2002**
- Between the years 2000 and 2002, the average age of Pilates exercisers
has declined from 43.6 to 35.1**
- Pilates training has the highest percentage of participants who plan to
return to this activity the following year, as well as participate more**
- Pilates exercisers are more likely to also engage in activities such as
aerobics, yoga, tai chi and cardio kickboxing*
- According to the Pilates Method Alliance, more than 11,000 people in
the U.S. now identify themselves as Pilates instructors
*Sporting Goods Manufacturing Association (SGMA) International's Pilates Training Participation Report -- 2005 Edition
**Sporting Goods Manufacturing Association (SGMA) International's Pilates Training Participation Report -- 2004 Edition
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GENDER
Female 89%
Male 11%
AGE
Median Age 34
18 -- 34 47.4%
18 -- 44 66.4%
25 -- 34 26.3%
25 -- 44 45.3%
35 -- 44 19%
35 -- 54 30.2%
EDUCATION
Some College + 65.9%
College Graduate + 45%
Advanced Degree + 14.4%
HOUSEHOLD INCOME
HHI $50,000 + 58%
HHI $75,000 + 39%
HHI $100,000 + 24%
*Sporting Goods Manufacturing Association (SGMA) International's Pilates Training Participation Report -- 2005 Edition |
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Circulation Development : |
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- Published bimonthly with distribution of 155,000, Pilates Style™ is reaching:
- Pilates participants, from beginner to advanced students
- Pilates professionals, studio owners and educators
- Community and corporate fitness centers
- Gyms and health clubs
- Personal trainers
- Physical therapists, physicians and chiropractors
- Spas, resorts and hotels with fitness facilities
- Body-minded practitioners
- National newsstand distribution through:
--Leading bookstore chains (Barnes & Noble, Borders,
Waldenbooks, Books-A-Million, Hastings)
--Health food stores (GNC)
--Supermarket chains (Whole Foods, Kroger, Publix, Albertson's,
Safeway, Wild Oats)
- Amazon.com
- International newsstand distribution in the UK and Canada
Newsstand price $4.99 U.S.
Subscription price: $19.95 U.S. (6 issues per year plus annual) |
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Editorial Departments : |
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As the authority on all things Pilates, Pilates Style™ magazine offers fitness,
health and lifestyle information, including new workouts in every issue and the
following departments:
TEASERS
News and trends from the Pilates world, with the latest on gear, wellness,
food, style and beauty
EAT SMART
Nutrition information, strategies and tips
SCOOP
An in-depth explanation of one Pilates exercise
PILATES Q&A
Pilates experts answer readers' questions
SUCCESS STORY
How Pilates had a dramatic effect on a reader’s life
POWERHOUSE
Profile of a dynamic leader in the field of Pilates
COMPLEMENTS
A look at how different movement disciplines that enhance your
Pilates practice
PRO ZONE
A new insider’s column for Pilates professionals
HOMEWORK
Review of the latest Pilates DVDs and books |
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OUR READERS RESPOND:
"I read the latest issue cover to cover and really enjoyed it. A couple of
quotes made me laugh out loud and I especially enjoyed Siri Dharma's
comparison of yoga to Pilates -- 'One is eyes closed, think of God; and
one is eyes open, think of your butt.' We appreciate what you're doing for
the community."
-- Kyria, AZ
"It was a giddy moment in the bookstore when I saw a magazine that said
Pilates on it. After all the yoga magazines and health magazines, there is
finally something dedicated to this audience!"
-- Karen, VA
"I was so happy to find a magazine totally devoted to Pilates."
-- Via the internet
"As a beginner in the 'art' of Pilates, I was thrilled to find your magazine at
my local Kroger. I had only dabbled in Pilates up until I discovered and
read (every single page, many times over) Pilates Style™ ."
-- Heather, GA
"This magazine is a keeper. Keep up the good work."
-- Shari, VA |
For rate information please contact Brian Kelly at (212) 262-2247, ex. 308
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